Knowing how AI sees your business

Ask ChatGPT about your market today and you may well be named. Ask the same question tomorrow and the answer can be different. Same question, another day, another result. That makes a single prompt worth trying, though it is not yet a measurement.

Most AI visibility tools only count how often a name goes by. They do not tell you whether you are actually being recommended, how prominently you sit in the answer and which sources the model uses. That was not enough for us when we wanted to advise clients on where their time and money should go.

So we measure broadly and repeatedly, and we capture the outcome in one score that we can explain.

The AI Visibility Score is built from four components, each with its own weight. That way you see not only whether you are named, but also how strongly.

Mention

Are you named at all when the model answers a question in your market? This is the base and it carries the most weight.

Recommendation

Are you actively recommended, or do you only come by in passing? There is a difference between being named and being recommended.

Prominence

Are you near the top of the answer or at the bottom of the list? Your position within the answer determines how much attention you get.

Own source

Does the model use your own website as a source, or does it only talk about you through others? When your own content is quoted, you have a grip on what is said about you.

Exactly how we weigh those components is set out openly in the Findori Visibility Framework, so you know where the number comes from.

Intake

Together with you we settle on 24 research questions, based on how your customers really search. This is important work, because the right questions decide whether the measurement says anything about your market.

Measuring

We put those questions to four AI models, spread over four days. That comes to 384 observations, enough to see through the daily noise.

Analysis

We set your results beside those of your main competitors and look at your website, your content and your authority signals.

Report and conversation

You get a report with your score, the comparison and a roadmap for ninety days. We go through it together, so you know what the figures mean and which step yields the most.

Twenty priority prompts

From the measurement we pick twenty prompts together that matter commercially, the questions your buyers walk into an AI answer with. We record that set, along with the competitors we compare you against. If you continue on Growth, that is precisely the set our ninety-day target applies to. If you carry on by yourself, at least you know what to watch.

• your AI Visibility Score, built from the four components
• per research question, which model did or did not name you
• a comparison with your main competitors
• an analysis of your website, your content and your authority
• twenty priority prompts, agreed together and recorded
• a roadmap for the coming ninety days, in order of impact

After the audit you know in black and white whether AI names you, how you stand against your competitors and which steps yield the most. That report is immediately the basis for the next step, whether you take it with us or pick it up yourself.

An example of what an audit brings to light

Say a software company scores surprisingly high on mention: it gets named often. On own source it scores low, though, because the models talk about the company through review sites and not through its own website. That tells you straight away where the work sits: the company's own content is not citable enough, so it has no grip on how it is described. Without the measurement you would not have known, because in the one-off test everything looked fine.