GEO: When your customer asks ChatGPT for a recommendation, your name belongs in the answer
A buyer asks ChatGPT who to call and gets three names back. We measure whether you are one of them and work every month on the pages and details that decide whether AI names you. After every month you see what changed.
Read the full introduction
AI visibility is the extent to which AI search engines name and recommend your business when someone asks a question in your market. We measure that visibility, strengthen the signals the models go by and make sure you end up inside the answer instead of underneath it. The approach is called GEO and we do it together with SEO, in one package.
We start with the measures the evidence supports most strongly, and the schema work comes later
24 QUESTIONS
your business does not appear in this answer
This is what it looks like before we start: eight mentions across 96 answers.
Who does ChatGPT name when your customer asks for advice?
A business owner used to type “accountant Alkmaar” into Google and look at the first five results. Now he asks ChatGPT which accountant suits a small company with a lot of foreign invoices. He gets three names back and the other twelve firms in town never come up.
Quite often your competitor is in that answer and nobody tells you about the customer who never called. That stings when you have been doing good work for years.
If you do nothing, that answer keeps going to the names that are already in it, month after month. Now picture the other side: someone asks ChatGPT for a recommendation in your field, hears your name and calls you, half convinced before you have even picked up. That is what we work towards.
What does an AI model look at before it names you?
A model draws on what it has learned and on what it finds on the web at that moment. Broadly speaking it looks at four things.
Do others mention you?
The more often trade sites, media, review platforms and communities mention you around the same topic, the sooner a model recommends you. Research across large numbers of brands shows that mentions correlate more strongly with AI visibility than backlinks do.
Does the model know who you are?
If you are described slightly differently everywhere, your profile stays hazy. When the description is the same everywhere, the model knows exactly who you are and names you with more confidence.
Do you give the answer?
AI cites pages that say in the first sentence what something is and who it is for, in plain language.
Can the crawler read you?
If your server blocks the AI crawlers, your text only appears after JavaScript has run or your server responds slowly, the model misses your whole story.
How your name gets into the answer, in three steps
For years I paid for visibility that nobody could show me. That is why we measure first and start with the measures the evidence supports most strongly.
1. AI can read your website
We check that ChatGPT, Gemini and Perplexity can read your site without problems. If something is in the way, you know in the first month, so your story is not lost before anyone has read it.
2. The same story about your business everywhere
One name, one description and correct details, from your own site to LinkedIn and your chamber of commerce listing. A model that knows exactly who you are names you with more confidence. This is usually where we see the biggest gain.
3. Pages that give the answer
We write your most important pages so that AI can lift an answer with your name straight out of them: the question answered at the top, the detail underneath. Every month we measure the same questions again, so you see whether it works.
For those who want the detail: the technical side+
Access for the AI crawlers
- allow OAI-SearchBot, GPTBot, PerplexityBot and the other AI crawlers in robots.txt and in your CDN or firewall
- render your content server-side, because the big AI crawlers do not execute JavaScript
- keep your server response fast, because these crawlers wait briefly and do not come back
- register with Bing Webmaster Tools and switch on IndexNow, because ChatGPT Search draws largely on the Bing index
During the baseline measurement we check whether this is in order. If bigger technical work is needed, we discuss it beforehand and quote for it separately.
One description of your business, the same everywhere
One company name, one description and a sameAs network that adds up, from LinkedIn to your chamber of commerce listing. This is where we see the most gain, because a model that has doubts about who you are would sooner leave you out.
Structured data and llms.txt, as hygiene
We put schema markup in place without attaching a visibility promise to it, because the only controlled study found no measurable rise in citations. And in a measurement across 137,000 sites, 97% of llms.txt files had never been requested. Both cost little, so we do them and tell you this honestly. There is more under what we do not do.
Pages that give the answer
We write your core pages so that a model can lift a ready-made answer out of them with your name attached: the question answered at the top and the detail underneath.
Mentions on other sites
Mentions on trade sites and in the media carry a lot of weight, as you read above. Outreach and publications are outside the SEO and GEO packages. If you want a fixed number of article links on relevant sites, link building is the separate service for that.
Measuring the same questions and adjusting
AI answers vary from one run to the next, so we put every question several times in fixed AI environments and on Grow and Pro we follow your competitors too. How we think about measuring is set out in the Findori Visibility Framework.
Do you need GEO as well as SEO?
| SEO | GEO | |
|---|---|---|
| Goal | high in the Google results | being named in the AI answer |
| Works on | search engines with a list of links | AI search engines that give one answer |
| Main signal | links and relevance | mentions, entity and citable content |
| Result shows in | your positions and traffic | how often AI names you |
Roughly eighty per cent of the work overlaps. So we do them together: with SEO and GEO every page gets stronger for Google and AI in one go, from €349 a month. You add link building separately if you want it.
Will AI visibility pay off for your business?
It pays off most where a customer does some research before choosing: accountancy firms, lawyers with a specialism, training providers, software and consultancy. For online shops and purely local services, the largest academic study so far measured that AI platforms deliver less than 0.2% of sessions, so there we advise something narrow and inexpensive.
The technical improvements often come through within weeks. During the first month we measure, so that you can see later what changed against that baseline.
What do you get for your money each month?
SEO and GEO come in one package, because what Google rewards and what AI needs overlap for the most part. You choose a fixed monthly level and know in advance how many search terms and customer questions we measure and how many pages we work on. Your first month already delivers work and after three months you can cancel monthly. All prices exclude VAT.
SEO and GEO Start, €349 per month
For when you want one service to be found in Google and named by AI.
- You know the ten search terms your customers use and whether AI names you for ten questions they ask
- Every month one page gets stronger, for Google and AI at the same time
- Your business details are correct, so Google and AI know who you are
- You spot technical errors that hold you back in time
What is included exactly+
- at the start a scan of up to ten key pages, ten search terms and ten customer questions around one topic
- every month one existing page improved for Google and AI: title, meta description, headings, copy, internal links and a clear answer
- ten search terms tracked in Google and ten fixed questions measured in two AI environments
- a technical signal check every month
- a short monthly report with your Search Console figures and your AI measurements, with contact by email
SEO and GEO Grow, €695 per month
For when you want several services to be found and named and you need new pages.
- 25 search terms in Google and twenty customer questions in three AI environments, across three topics
- Every month two pages stronger and one new page added
- You see who AI names next to you, with two competitors tracked
- We fix small technical problems straight away and we talk every quarter
What is included exactly+
- at the start a scan of up to 25 key pages, 25 search terms and twenty customer questions around up to three topics
- every month we improve two existing pages and write one new page or answer page
- internal links between the pages we work on
- up to 30 minutes a month for small technical changes
- two competitors tracked in AI answers
- a monthly report and one 30-minute call per quarter
SEO and GEO Pro, €1,195 per month
For when you want to keep growing in Google on all your services and become the name AI mentions most.
- Fifty search terms and forty customer questions in three AI environments, across five topics
- Every month four pages stronger and two new ones, including comparisons or customer cases
- Four competitors tracked, so you see where you gain ground
- Up to an hour of technical work a month and a conversation about the figures every month
What is included exactly+
- at the start a scan of up to fifty key pages, fifty search terms and forty customer questions around up to five topics
- every month we improve four existing pages and write two new pages or answer pages, one of which can be a comparison or a client case based on facts you supply
- internal links and coherence between your topics
- up to one hour a month for small technical changes
- four competitors tracked in AI answers
- a monthly report and a 30-minute call every month
The numbers are totals per package. A page improvement is a focused edit of an existing page of up to 1,000 words. A new page or answer page covers one topic, runs to a maximum of 800 words and gets a source check, human editing and one combined round of corrections. You supply the expertise and the evidence for your claims.
For comparison: GEO programmes elsewhere often start at 1,500 euros a month and an SEO agency easily charges 100 euros an hour. The full overview, including link building, is on the pricing page.
How you start without risk
You do not buy an expensive audit up front and you pay no set-up fee. In month one we do the intake, check access, run a focused baseline measurement and choose the first priorities. The pages for that month are delivered as normal, because the regular monthly production is included from month one.
After three months you have three reports side by side, measured with the same questions and the same route. Then you can see for yourself which way the trend is going and decide whether to continue. If bigger work turns out to be needed along the way, we discuss it first and quote for it separately, just like a full audit.
What we do and do not promise
For each AI environment we record the measurement route, language, region and mode. If we measure through an API, we say so, because such a measurement does not prove what every user sees in the app. A failed measurement does not count as a missing brand mention. If the questions or the measurement route change, we flag that in the report.
We measure trends within this sample. We do not guarantee recommendations, citations or traffic, because no agency decides what an AI model answers. The measurement costs within the agreed scope are included in the price.
The standard offer covers one website, one brand, one language and one target market on an existing, workable CMS.
What you probably want to know
Is AI visibility the same as SEO?+
They are two forms of visibility that belong together. SEO gets you high in Google and AI visibility (GEO) makes sure ChatGPT, Gemini and Perplexity name you. Roughly eighty per cent of the work overlaps.
Can you guarantee that ChatGPT will recommend me?+
We guarantee the work: a set number of measured questions and improved pages every month. No agency decides what an AI model answers, so we do not promise recommendations. Your report shows every month how often you are named for the same questions.
What does AI visibility cost per month?+
AI visibility comes together with SEO in one package. SEO and GEO Start costs €349, Grow €695 and Pro €1,195 per month, excluding VAT. There is no set-up fee. The first term is three months, after which the package can be cancelled monthly with one month’s notice.
How do I know whether AI already names me?+
The free check gives you a first impression. If you start an SEO and GEO package, we run a focused baseline measurement in the first month on the customer questions we choose together. A full audit is optional and quoted separately if you need one.
Does this work if my market is small or local?+
In a small or regional market there is little competition on this front, so the chance that AI names you is greater. For online shops and purely local services AI still brings in few visitors, so there we advise something narrow and inexpensive.
Does my website have to be rebuilt first?+
Usually not. We start with a focused baseline measurement and then work on the most important pages of your existing site. Bigger technical problems are discussed beforehand and quoted separately.
Want to know whether AI already names you?
The free check shows you straight away whether your name is in the answer, or only your competitor’s. Then you also know whether it is worth working on.
Would you like to see the technology behind it first? Read what an AI crawler does and does not see on your site.